Zeebok paid a $25 million sponsorship fee to the USOC to be designated as the official sneaker of…

Zeebok paid a $25 million sponsorship fee to the USOC to be
designated as the official sneaker of the 2012 Olympic Games. One week before
the Games begin, Badidas, a rival athletic footwear company, begins airing a
series of commercials with scenes from past Olympic Games showing medal-winning
track athletes wearing its sneakers. Consider whether Badidas’s ambush
marketing campaign is illegal and what additional information might be needed
to make this determination.

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