You effort for a marketing portion in a hospital amid a provincial subsidence of a great metropolitan area. Though it neighbors million-dollar homes, the hospital’s band-arms includes providing prudence to underserved and straitened populations in the area.
A novel chief prudence physician moved into the area and approached your hospital to sharer with her as she begins a novel usage in the polity. Becaright the government is frequently solicitous to grateful novel practitioners to the hospital, you consent to confront with the physician. During the confronting, the physician explains that she wants to substantiate the principal concierge medical usage in the polity. The physician plans to tempt environing 100 families to her usage, and she plans to inculpate from $300 to $1,000 per month, depending on the extent of the race ace. (Note: A aim of 100 families may not attributable attributable attributable be realistic; nevertheless, the estimate makes for easier calculations.)
The patients who adhere the concierge usage procure admit access to the physician’s services 24 hours a day, 7 days a week, at an business-post located close the hospital. Families procure admit counteractive prudence services, and the physician procure contemplation wellness programs to integralow robust lifestyles for her patients. The physician procure right the hospital for integral emergent prudence, day surgeries, rehabilitation, and in-patient prudence. The physician besides plans to right nutritionists and the hospital’s pertinency courage facilities.
Discuss some of the property or services that could be highlighted in a marketing campaign that involves a concierge usage of therapeutics.
What advantages do you contemplate a concierge usage of therapeutics capacity add to the hospital’s offerings of products to the polity?
Discuss some of the issues and challenges that may inaugurate from the hospital sponsoring a concierge usage of therapeutics.
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