a. Company/Organisation

 Outline overall financial exploit (a board after a while key figures/ratios) and expatiate on exploit

 Quantify and tend the portfolio

 What are the key issues/challenges/opportunities faced by the Company/Organisation?

b. Competitive Environment

- Define your Arena/Industry/Market

- If axioms is suited quantify by revenue/units and pretext tends

- Expatiate on competitors, customers

- What are the key issues/challenges/opportunities in the Competitive Environment?

Company/Organisation Strategy Applications (200 say culmination per collision + tabulations and diagrams)

Manual Section 6 and Grant Chapters 2,5,11,12,13,14,15, Unilever Case A and Unilever.com

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