SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Conducting a SWOT analysis is an important exercise enabling the company to look deeply into a marketplace and to take strategic initiatives to increase profitability, growth and market share. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the company’s overall objectives and goals. SWOT analysis groups key pieces of information into two main categories:
Internal factors – The strengths and weaknesses internal to the organization. To analyze the Strengths and weaknesses following factors may be considered with respect to performance and importance :
External factors – The Opportunities and Threats presented by the external environment to the organization.
To identify the opportunities and threats following models may be used:
PEST Analysis: A PEST analysis is an analysis of the external macro-environment that affects all firms.
PEST is an acronym for the Political,
Economic, Social, and Technological factors of the external macro-environment. Such themselves as threats.
Following factors are considered for PEST analysis:
Competitor Analysis: It is necessary to identify competitor’s performance and actions. In case of tea market the strategic actions of the single competitor may be important and concerned for other companies. Success and market position factors are the important determinants for competitor analysis.
Market Trend Analysis: Market trend will signify whether there are any opportunities I. E. W demands, potential markets etc as well as prevailing threats.
Market Opportunity Analysis: Market opportunity analysis is used to determine market attractiveness and probability of success. Opportunity matrix is used to identify the best marketing opportunities that a company is facing. Opportunities are grouped into the matrix according to their attractiveness and success probability.
Threat matrix is used to identify the immense threats that a company is facing. Threats are grouped into the matrix according to their seriousness and probability of occurrence.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more