Lebanese International University Sustaining Sustainability Memorandum

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COMPETENCY

Evaluate how sustainability strategies support an organization’s competitive advantage.

STUDENT SUCCESS CRITERIA

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SCENARIO

You are a sustainability consultant hired by a U.S. based company to train the leadership team on how sustainable practices can lead to a competitive advantage. During your initial meeting, you assess the current state of the organization and are asked by the CEO to send him a report of your recommendations for the future state strategies that could not only lead to a competitive advantage but also positive social change.

INSTRUCTIONS

  • Write a Corporate Memo in Microsoft Word (minimum three pages) to the CEO that describes your recommendations on strategies that would lead to a sustainable competitive advantage.
  • Address the following to support your sustainable strategy for the organization:
  • How are these strategies difficult to duplicate by the organization’s competitors?
  • How can operating costs be reduced by implementing these sustainable practices?
  • How would these strategies have a positive impact on the organization’s community and the environment?
  • How can technology and innovation lead to a sustainable competitive advantage?
  • Provide attribution for credible sources used in the professional memo.

RESOURCES

Recommended Library Databases