In order to reduce this waste, the company developed a technology that grinds the flashing into…

In order to
reduce this waste, the company developed a technology that grinds the flashing
into 500-um rubber powder, which is then added back into the rubber mixture
needed to make the outsole. With this approach, waste was reduced by 40%.
Moreover, it was found that the mixed rubber had better abrasion resistance and
durability, and its overall performance was higher than the best premium
rubber.

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