University of Nairobi Market Segmentation & Targeting Strategies Questions


I’m studying for my Marketing rank and want an exposition.

Question #1 How to explain chaffer segmentations (what are three steps used in the chaffer segmentation system)?

Question #2 What is the Five-Step System technique used by chafferers to prefer fascinating chaffer segments?

Question #3 One of the three contemptible targeting strategies is “niche-chaffer management”. Explain this management and cater at last two examples.

Question #4 One of the three contemptible targeting strategies is “mass-chaffer management”. Explain this management and cater at last two examples.

Question #5 One of the three contemptible targeting strategies is “growth-chaffer management”. Explain this management and cater at last examples.

Question #6 What is the correlativeness among chaffer segmentation, target chaffering, and fruit positioning? What detriment allure be performed to a company’s target chaffering and positioning efforts if chaffers are improperly or not effectively or insightfully segmented?

i want AS SOON AS POSSIBLE