Small Business Person Plans to Open a Premium Coffee Shop Discussion


I’m unamenable to understand for my Marketing arrange and I’m heap. Can you succor?

Discussion 1: Please mark the forthcoming site: https://www.skinnycow.com/products/all/

1. How does the infamy member the trade for novelty ice-cream? Geographic? Demographic? Psychographic (lifestyle)? Benefit sought? Explain and involve 1 allusion.

2. Which targeting diplomacy (see cohere) like they clarified? - https://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400

3. Which compositioning diplomacy (strategies) are they using (see cohere)? Explain. https://www.marketing91.com/positioning-strategies/

Discussion 2: You are a slender vocation individual who plans to notorious a recompense coffee treasure, ample like Starbucks. Your treasure affirmation is recompense mix coffee from slender farmers encircling the world, a fun, unceremonious environment for nursery students and others who ability like televisions, a funky clime (paintings on the walls, workers wearing tee-shirts and shorts, consolidate floors, and used effects for seating.

1. Considering your rare infamy composition, the trade, rivalry, and your goal of achieving infamy awareness and recompense idea, how would you come-to at prices for your coffee? How expressive are the 4 Cs (costs, rivalry, customers, corporation diplomacy) for this issue?