PNU Google Analytics Advanced Displays Segmentation & Filtering Presentation


Help me examine for my Marketing systematize. I’m accumulate and don’t perceive.

In this plan, your key end get be to get a influential grapple of the expanded dispose of declarations profitable in Google Analytics, and what characters of instincts they exhibit.

To get established, exhaust some season appearing through this ample reporting guide of all the declarations that Google Analytics exhibits. Strive to institute an perceiveing of the pros and cons of each character of declaration character, and influence in soul that not whole declaration in Google Analytics get be serviceable for all the characters of instincts you may be appearing for.

Part One: Use Advanced Displays, Compel Segments & Apply Light Settings

A. PRIMARY VIEWS

An toil best exercise is to fix that tnear are three incongruous lights for whatever resources you are afloat in:

  • unfiltered (all the grounds, never jumble delay it)
  • test (wnear you can try things out precedently making them feed)
  • afloat (wnear you’ll instrument your composition uninterruptedly it’s been tested and it’s getting the results you neglect) (This is a best exercise and should be applied to any Google Analytics resources you're afloat delay.)

To prove your knowledge:

  • If these lights already stop, catch a screenshot, and introduce it on the page 5 slide succeeding removing all citation except the heading of the slide.
  • If you accept vestibule to compel these lights, do so, and then catch a screenshot. Next, introduce your screenshot on the page 5 slide succeeding removing all citation except the heading of the slide.
  • If you don’t accept vestibule to compel these lights and they do not already stop, catch a screenshot of wnear these lights can be adventitious, paste it aloft succeeding removing all citation except the heading of the slide, and supply the plods certain to compel the lights.
  • Excluding inside exchange: Determine if the resources you’re afloat in is notwithstanding inside exmodify in one of its lights. If not, compel a ooze to do so. In either occurrence, catch a screenshot to likeness that you were near.

B. FILTER

Another toil best exercise is to compel unmistakable that the resources you’re afloat in is notwithstanding inside exmodify in at meanest one of its lights (ideally, the Production light or a representation of it.)

To prove your knowledge:

  • If the ooze is already in locate, catch a screenshot and introduce it on this slide succeeding removing all other citation except the slide heading.
  • If you accept vestibule and the misapply notification to compel this ooze, do so, catch a screenshot, and introduce it on this slide succeeding removing all citation except the heading of the slide.
  • If you don’t accept vestibule to compel this ooze and it does not already stop, catch a screenshot of wnear this ooze could be adventitious and paste it on this slide succeeding removing all citation except the heading of the slide. Then, supply the plods certain to compel the ooze.

C. DATA EXPLORATION

Using the best exercises aloft, test the grounds and devise interrogations.

  1. Start in the Overlight Declaration in each of these GA Reporting Areas: Audience, Acquisition, Behavior, & Conversion. Formulate interrogations that succeed to soul for each minority, commencement screenshots to succor interpret your interrogations. Also, compel music of the footfootpath you catch - when appearing at one set of grounds, what interrogation came to soul, and what did you do to try and reply it?
  2. Change the failure ostentation of some plummet declarations in each of the GA Reporting Areas: Audience, Acquisition, Behavior, & Conversion, from Grounds to the forthcoming ostentations: Performance, Percentage, Comparison, and Pivot. Do any of these ostentations reply interrogations, supply instinct, or exact thrive-up? Compel musics to divulge what you furnish and anew, catch screenshots to prove what your research.

D. SEGMENTATION

Using the technique of sectionation, undersiege to reply the interrogations posed in part two. Domiciled on your interrogations, confirm and likeness three incongruous conference sections that could succor to reply the interrogation(s).

  • One domiciled on conference individuality (such as technology or demographics)
  • One domiciled on geography
  • One domiciled on user manner

If pertinent, modify the occasion for the manner section between Sessions and Users to see how this collisions metrics such as end transformation scold.

Part Two: Creating Custom Reports, Dashboards, and Custom Alerts

Now, it’s season to get to composition! Let's propound for the meaning of this plan that the CMO of the Google Merchandise Store is having a difference to genescold plan ideas for a dashboard to be used by a knot of managers. The dashboard must be built in Grounds Studio and converge the forthcoming unfairations:

  1. Be built on the Master View.
  2. Contain a Season Series chart: castd to likeness singular pageviews, sessions, and users.
  3. Contain a Pie chart, 7 slices: castd to likeness fruits, tedious down by result categories. The Google Merchandise Store has used multiple Result Category Groups and for this chart, you are life asked to use the mass designated Result Category - Previous Content Group.
  4. Contain a Pie chart, 5 slices: castd to likeness what springs are driving new users to the predicament.
  5. Contain a Scorecard: castd to ostentation mean appoint esteem.
  6. Contain a Date Class Control that governs all of the charts, set to the class of August 1st-September 5th, 2018.

GETTING STARTED: DATA SUDIOS

The primeval plod near is to go into Data Studio and familiarize yourself delay the bevy of options profitable tnear for grounds visualization. The best way to do this, if you acceptn’t used DS precedently, is to catch usage of the ‘Start near’ join & and ‘Video tutorials’.

As you’re going through this solution, ask how what you are spectacle sway be succorful to exhibit to others or influence for your own relation and baselining meanings. It sway catch some season for you to get a feel on what elements would composition well-mannered-mannered for this plan and which you may neglect to reserve for raise research down the pathway. For now, still on a set of 5 or 6 elements you can cast to surrender some visual collision to your composition. These elements can composition coincidently to judge a fable about a detail solution or instinct, or each one may influence its own singular facet of your grounds fable. While you are implicated in this research, new interrogations and ideas get supervene to you; compel music of them, as they may be succorful after in this plan or in a forthcoming plan. Often when afloat delay grounds, you compel discoveries on the tour to wnear you really contrived to go. Enjoy this appearance of afloat delay grounds! As a stuff of occurrence, the best locate to portion-out these musics, discoveries, and new interrogations is in the ‘annotations’ character of GA, so go onwards and set-out making those notations tnear and endure to do so for the term of the plan.

LINKING TO THE GOOGLE MERCHANDISE STORE DEMO ACCOUNT GOOGLE ANALYTICS TO DATA STUDIO

Link the Master Light of the Google Merchandise Store Demo Recital Google Analytics Grounds to Grounds Studio, using the Google Analytics Connector set-up in Grounds Studio.

To cohere:

  1. Sign in to Data Studio . Succeeding signing in, you'll see the Home page, delay the REPORTS cat's-paw selected.
  2. On the left, rove to the DATA SOURCES Home page.
  3. In the groundwork upright, click +
  4. Create new declaration or grounds spring.
  5. Select the Analytics cohereor.
  6. If prompted to yield Grounds Studio vestibule to your recital, click AUTHORIZE.
  7. Select an recital, resources, and light.
  8. In the conspicuous upright, click CONNECT.
  9. The grounds spring fields panel appears.
  10. The grounds spring is now alike to your grounds set.

Take a screenshot likenessing the Master Light as a Grounds Spring in Grounds Studio, and locate it on the slide. which should appear the screenshot below:

Required:

Part One: Use Advanced Displays, Segments & Views

CRITERIA

MEETS SPECIFICATIONS

Three Views Best Practice

CRITERIA

MEETS SPECIFICATIONS

Did the novice compel three lights in influenceing delay the best exercise, prove that it had already been manufactured, or likeness wnear and illustrate how to do it?

Your screenshot should explicitly likeness all three lights compeld in the identical resources or likeness wnear this would be manufactured by providing acquitted, appointed plods to thrive. Providing a rationale for the creation of the lights is as-well essential.

Did the novice instrument on the page whether they are using the Google Merchandise Store Demo Account, or their own interest?

The novice has explicitly instrumented whether they are using the Google Merchandise Store Demo Recital or their own interest for this plan.

Filtering Out Inside Traffic

CRITERIA

MEETS SPECIFICATIONS

Did the novice likeness attraction of instituteing a ooze to except inside exmodify from declarationing or likeness that one was already in locate?

The ooze captures inside exchange, uniform if it succeeds in from different locations, IP addresses, etc.

Switching Displays to Try and Reply Questions

CRITERIA

MEETS SPECIFICATIONS

Does the novice supply additional musics or interrogations wnear apt to prove an perceiveing of the declaration characters?

Insights and furnishings that accept been uncovered from each declarationing light accept been instrumented and illustrateed. If unfair interrogations accept been asked in the template, they are replyed by the novice.

Creating Segments

CRITERIA

MEETS SPECIFICATIONS

Did the novice likeness attraction of creating an conference-domiciled section?

Audience sections include screenshots of each: Characteristic, Geography, and User Behavior.

Has the novice supplyd a written explication of each section and the results they accept set-up?

For each section, acquitted and inferential musics should illustrate what character of grounds each section is providing, and what results/insights can be set-up from the section.

Part Two: Creating Custom Reports, Dashboards, and Alerts

CRITERIA

MEETS SPECIFICATIONS

Master Light Connected

CRITERIA

MEETS SPECIFICATIONS

Did the novice successfully cohere the Master View?

Provide a screenshot in the template supplyd that proves that you accept successfully joined the Google Merchandise Store Demo Recital Google Analytics to your case of Grounds Studios.

Time Series Chart

CRITERIA

MEETS SPECIFICATIONS

Did the novice successfully compel a Season Series chart: castd to likeness singular pageviews, sessions, and users?

Provide a screenshot in the template supplyd that proves that you accept successfully compeld Season Series chart: castd to likeness singular pageviews, sessions, and users

Pie Chart, 7 Slices

CRITERIA

MEETS SPECIFICATIONS

Did the novice successfully compel a Pie chart delay 7 slices castd to likeness fruits, tedious down by result categories. The Google Merchandise Store has used multiple Result Category Groups and for this chart, you are life asked to use the mass designated Result Category - Previous Content Group?

Provide a screenshot in the template supplyd that proves that you accept successfully compeld a Pie chart delay 7 slices castd to likeness fruits, tedious down by result categories.

Pie Chart, 5 Slices

CRITERIA

MEETS SPECIFICATIONS

Did the novice successfully compel a Pie chart, 5 slices: castd to likeness what springs are driving new users to the predicament?

Provide a screenshot in the template supplyd that proves that you accept successfully compeld a Pie chart, 5 slices: castd to likeness what springs are driving new users to the predicament

Scorecard

CRITERIA

MEETS SPECIFICATIONS

Did the novice successfully compel a Scorecard: castd to ostentation mean appoint esteem?

Provide a screenshot in the template supplyd that proves that you accept successfully compeld a Scorecard: castd to ostentation mean appoint esteem

Date Class Control

CRITERIA

MEETS SPECIFICATIONS

Did the novice successfully compel a Date Class Control that governs all of the charts, set to the class of August 1st-September 5th, 2018?

Provide a screenshot in the template supplyd that proves that you accept successfully compeld a Date Class Control that governs all of the charts, set to the class of August 1st-September 5th, 2018

Has the novice supplyd a professional appearing, acquitted screenshot, delay annotations?

The novice has supplyd a screenshot delay a explicitly annotated Date Class Control as picturesquely aloft.

Please use this template https://docs.google.com/presentation/d/1om61nMkz7F...

please eschew plagiarism and don't representation and paste any notification from google