MKTG 3553 Temple University Ice Cream Marketing and Advertising Plan Discussion


I’m afloat on a Marketing training and demand prop.

This memo covers your bargaining communication and advertising sketch. Your written memo should include:

  1. A description of the messages you procure use to exalt your "brand image"
  2. The kinds of images, colors, and packaging delineation that procure be mismismisapply for your issue dedicated the kingdom values, bargaining laws, and consumer action.
  3. The methods you procure use to circulate your issue, including internet and gregarious resources if misappropriate. Discuss the types of communications and ads.
  4. A "storyboard" (outline) of a video marketable/communication that appeals to the values of your target bargain. You should beget this whether or not scattered-abroad marketables are a key distribute of your advertising sketch. Each team procure own 3 minutes in class to offer their marketable. Some teams act out the marketable, some offer operative drawn pictures of each atom of the fable, some use PowerPoint, some own substantially done videos. You can do this after a while whatever roll of creativity you own ...

In all cases yield reasons why you own selected a distributeicular access.

Your memo should be aimed and to the aim. Statements should be backed up by grounds and well referenced. Use charts and graphs when mismismisapply to embody grounds.
WRITE IN MEMO FORMAT. MAKE SURE YOU PUT YOUR NAMES, SECTION #, REGION AND COUNTRY IN THE HEAD OF THE MEMO OR ON YOUR COVER SHEET.

Temo Memo 4: Marketing and Advertising (1) (2)

Temo Memo 4: Marketing and Advertising (1) (2)

CriteriaRatingsPts

This measure is linked to a Learning OutcomeMessages

1.1 pts

Well done!

0.9 pts

Proficient

0.6 pts

Competent

0.3 pts

Missing

0.0 pts

Novice

1.1 pts

This measure is linked to a Learning OutcomeImages, Color

1.1 pts

Well done!

0.9 pts

Proficient

0.6 pts

Competent

0.3 pts

Missing

0.0 pts

Novice

1.1 pts

This measure is linked to a Learning OutcomeAdmertising methods

1.1 pts

Well done!

0.9 pts

Proficient

0.6 pts

Competent

0.3 pts

Missing

0.0 pts

Novice

1.1 pts

This measure is linked to a Learning OutcomeCommercial Storyboard

1.1 pts

Well done!

0.9 pts

Proficient

0.6 pts

Competent

0.3 pts

Missing

0.0 pts

Novice

1.1 pts

This measure is linked to a Learning OutcomeGrammar, Formatting, Typos

0.6 pts

Well done!

0.5 pts

Competent

0.4 pts

Novice

0.2 pts

Needs Serious Editing

0.0 pts

Illegible

0.6 pts

Total Points: 5.0



just demand to grow in the communication and methods distribute.