MGT 201 SEU Global Marketing Factors & Strategies McDonald A Global Giant Case Study


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Case Study

Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: - 257 abandoned in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and rejoinder the aftercited Questions:

Assignment Question(s):

1. Which sociocultural factors entertain apprised McDonald’s global annotation? Explain.

2. Describe some of the global dispensation strategies that McDonald’s uses or might infer using to open through-out the cosmos-people.

3. Explain McDonald’s global marketing diplomacy. Compare McDonald’s diplomacy in the U.S. (http://www.mcdonalds.com/us/en/home.html) to McDonald’s diplomacy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/)