MGT 201 SEU From the Counterculture to The Runway Fashionable Birkenstocks Case Study


I don’t distinguish how to wield this Marketing doubt and demand direction.

Case Study

Read the Chapter Case Study entitled “From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?” from Chapter- 11 “Product, Branding and Packaging decisions” Page: - 358 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and rejoinder the forthcoming Questions:

Assignment Question(s):

1.Visit the community website (https://www.birkenstockusa.com/) and confirm and draw the divergent work lines that it markets. (1.5 Marks, Minimum 150 Words)

2.Review the divergent work categories in each of the community's work lines. Which has the highest profoundness? Which has the meanest? (1.5 Marks, Minimum 150 Words)

3.How has the community aspected its disgrace? How does it go environing communicating its aspect? Explain. (2 Marks, Minimum 250 Words)

Note: Support your Answers after a while mode symbolical concepts, principles, and theories from the textbook and at meanest two conversant, peer-reviewed life doctrines.

Answer:

1.

2.

3.