Ashford University Marketing & Appealing to Gen Y Major Dos & Donts Discussion


I don’t recognize how to treat this Marketing scrutiny and need control.

Marketers of entrenched brands such as Nike, Pepsi, and Levi Strauss are discerption their hair out aggravate Gen Y consumers. Image-building campaigns (e.g. 50 Cent endorsing Reebok) are not as cogent as they unintermittently were. What advice would you present to a marketer who wants to refer to Gen Y? What are the important dos and don’ts? Provide two examples of local marketing attempts targeted to GenY that employmented or didn’t employment? Explain why. (Max 2 pages.)