Consider the approach to quality which suggests that its appreciation lies beyond language and…

Consider the approach to quality which
suggests that its appreciation lies beyond language and quantification (the
approach that believes that quality involves ‘passionate emotional
involvement’). Are there any public services where this might be the most
appropriate approach, in your view? If this approach were taken to quality
management in one of these services, how do you think the achievement of better
quality could be ascertained?

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