External link to Soy Milk Target Market
External link to Market Potential for Minority Target Markets
Based on the assessment of the market segments, the target market for soymilk is the growing pool of health conscious consumers. A study on grocery baskets to determine health consciousness showed that around twenty percent of households are health conscious (Prasad, Strijnev & Zhang, 2008). Specific characteristics of the health conscious segment include those in the older age groups, parents or non-parents in the middle […]
External link to Converse Target Market Analysis
According to the United States Census Bureau, the three largest minority groups in the country as of 2008 constitute the Blacks, Hipics, and Asians. Based on the statistics of the growth of the population of these minority groups, the number of Blacks, Hipics, and Asians is expected to significantly rise for the next thirty years, consequently affecting the racial composition of the total population in […]
External link to Virgin Mobile’s target market (14 to 24 year-olds)?
The Nike-owned American sportswear company has taken over its own distribution in China, moved senior marketing staff to China and put Nike ad agency Wieden & Kennedy in charge of a campaign centered on “Love Noise,” a documentary film (as well as an integrated marketing campaign) about one of the most quintessential aspects of the music world: the road trip. Two bands, 3,584 miles In […]
The pricing option that I deem appropriate for the 14-24 year olds category target market of Virgin Mobile will be the third option; “A Whole New Plan. ” This option provides no contracts, no hidden fees, prepaid compared to the post paid, and satisfactory off-peak hours. This pricing structure is a welcome offer especially to those below age 18 since they don’t have to sign […]