External link to The macro environment and business

The macro environment and business

With the help of PEST analysis we can be able to evaluate the macro environment. The analysis consists of four elements which include political, economic, social-cultural and technological. The political environment favour the performance of business as most countries are reducing both tariff and non-tariff barriers to trade. Increasing liberalization of various global markets means that the company has an opportunity to expand business. The […]

External link to Macro Environment

Macro Environment

“Outline the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot, Rundle-Thiele, Walker, p. 48) Components of the Marco Environment: There are six (6) major components of […]

External link to Macro Environment: PEST Analysis

Macro Environment: PEST Analysis

The development of a business is highly influenced by political situation, especially in international market environment where a business that originate in a country may face difficulty in expanding into another country due to political issue in the target country. However, in the UK, where EasyJet originated, the country’s government has performed the reduction in the rules and regulations regarding airline operations. In addition, the […]

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