External link to Advabtage and Disadvantage of Branding

Advabtage and Disadvantage of Branding

Everyone from countries to political parties to individuals in organisations is now encouraged to think of themselves as a brand, in which have seen the obvious success of the brand concept in past years (Geoffrey R. , 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the […]

External link to Top brands

Top brands

Division of the technology brand on the basis of those who have strong consumer facing brand and those who do not have as Google and other technology brands like Apple and Samsung generate a lot of attention compare to non-technology brands. For few brands which have consumer products, consumer experience plays an Important role. Google with its various application such as maps, translation. Voice services […]

External link to Managing Brands (Pros and Cons of Brands)

Managing Brands (Pros and Cons of Brands)

Introduction We live in a world of capitalism and multinational brands dominate the consumer market. To the consumer, brands that have existed over many years represent quality, esteem, identity, trust and above all, a very reliable source of customer support and care. Companies try to promote their brand equity by vigorous advertisement campaigns. Targeted advertisements enhance the brand image and increase the competitive advantage by […]

External link to Brand Identity

Brand Identity

Physique according to him is the basis of the brand. –E. G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker, it answers the question “what happens to this brand when it becomes a person? ” •Culture symbolizes the organization, its country-of-origin and the values it stands for. –E. G. traditional brands like balsara, […]

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