1. What is the relationship between marketing strategy and the marketing mix? When would changes in.

1. What is the relationship between
marketing strategy and the marketing mix? When would changes in the marketing
mix be so significant that they would amount to changes in the marketing
strategy?

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2. What does ‘marketing’ mean? What
relationship does it have to ‘markets’. Why does the term ‘marketing’ often
appear to have a pejorative meaning? Is this justified?